Group conformity encouraged by the reward of acceptance...
Impersonal state control enforced through personal acceptance, because to dissent it to become socially undesirable.
In this way, the needs and desires of the individual, natural or not, can at every stage be used against him, to persuade him to perform certain activities...
The difficulty comes when the individual loses faith in the rewards held out to him. Loss of faith in commonly-accepted values brings with it a breakdown in conformity.
Thus is born in the individual a desperate desire for personal autonomy, unconnected and free from regulation, a drive for liberty.