There is no "establishment", and nothing to be established. The current landscape is a void.
A glut of products- Who says that artistic endeavour must result in a product? Who says that thought, love, beauty, desire, all that is best in the world, has to result in an entertaining product, guaranteed to sell? Is marketing the apex, the whole point, the function of our civilization?
Every product demeans itself. Every product, by being a product, is somehow disgusting, complacent, self-satisfied.
And yet the message of our society is that to have human worth and fulfillment you must produce and consume products. The typical feature of this production and consumption is its emptiness, its endless recurrence, its monotony...